epub The Branding of MTV

Book description

There have been few brands that have made such a massive impact on the world stage in a short time-frame as MTV. It is a household name and most young people, regardless of whether they have access to television or not, have heard of it. This book is an analysis of how the MTV brand has been built.

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The Branding of MTV epub ebook download
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Book info

PublisherJohn Wiley & Sons
Release date 09.06.2008
Pages count246
File size3.3 Mb
eBook formatHardcover, (torrent)En
Book rating3.03 (3 votes)
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