epub Marketing Financial Services, Second Edition (Marketing Series (London, England).) (Marketing Series

Book description

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

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Marketing Financial Services, Second Edition (Marketing Series (London, England).) (Marketing Series epub ebook download
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Book info

Title
ISBN9780750622479
Author
PublisherButterworth-Heinemann
Release date 09.11.1995
Pages count384
File size2 Mb
eBook formatPaperback, (torrent)En
Book rating0.7 (0 votes)
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